Youโre
in .
โWhere should we go rn?โ
Big problem. An age-old question that haunts most of humanity daily. And texts with your gf. And the business meeting. And theโฆ you get it.
Talker Research, July 2026
Tabelog rating distribution
Japan Tourism Agency exit survey, FY2025
In Tokyo itโs worse. The best rooms are basements with no sign, the ratings mean the opposite of what youโd think, and the menu is in Japanese.
With 
, now you know.
A map of places by the people who actually go to them. Less scrolling, more going. Be a goer; go touch some grass.
Ask like youโd text a friend.
Ask literally anything. The app has an answer. Your saved places, whatโs on tonight, where, how much and for how long. 800+ events live on the map, pulled in every day. Every answer is a real place in the app, checked against our own database. Nothing made up.
One map. Our own pins.(for now)
1,900 places, every one hand-picked. Already the biggest curated map of Tokyo in existence. Every pin came from someone in our personal taste network, or from the last decade of our teamโs time in Japan, with the notes youโd get from someone who has been there.
Bring your saves.
The place you scrolled past in Reels and thought, date night. The pop-up all over your TikTok. Your Google Maps pins, the note a friend sent. Share it to vibe and itโs on your map, ready when you are.
Every place has a story.
What itโs like inside, when to go, whether itโs worth the train ride. That question, โwhatโs the vibe?โ, is the whole decision. Itโs literally our name.
It learns from you. Every night out.
With our graphs, vibe remembers what you loved, notices what you skipped, and brings your taste with you city to city. The goal is a premier database of consumer taste.
We are the culture.๐ฎ
Product at Spotify and YouTube scale. Tokyoโs underground rooms. An organic media network that does a million views a post, in-house. We can put vibe in front of a million people in a day, without buying a single ad.
Some of our friends.
These are just a few of the folks directly in our circle, for everything from cross-promotion, branding, events and activations, all the way up to partnerships: venues, editorial, even IRL experiences ($$$).
+ many more, including an influencer network in the hundreds of millions.
Visitors buy a week. Locals subscribe.
The city is free to browse. The taste, the events and the graph are what you pay for.
Buy it when you land, use it all week. Nothing to cancel. A visitor spends ยฅ230,000 in Japan; this is a rounding error on the trip.
The longer you stay, the smarter it gets. Less than a round of drinks, once a month.
99% gross on a paying user ยท a subscriber is worth about $139 over their life ยท venues and brands pay from year two ยท $100k a month is the goal.
A great answer costs $0.003.
Two years ago this product could not exist. Next year it costs a third of today. Our model only gets cheaper to run.
Median of 802 answers, Sep 2026 (the average is $0.008) ยท Anthropic list prices 2023โ26 ยท JNTO 2025 ยท BrightLocal Local Consumer Review Survey 2025.
$120bn a year in Japan(only)
spent going out.
This is what visitors and locals spend on eating, drinking, going out and shopping while travelling, before any hotels and flights. We only need a sliver of it to be absurdly valuable.
Japan Tourism Agency, 2025 final surveys (inbound ยฅ9.45T; domestic ยฅ26.8T; Tokyo ยฅ3.29T inbound; food, drink, entertainment and shopping ยฅ17.4T). ยฅ149.6 = $1.
Google gives you 50,000 options. You need (the right) one.
Ask Maps reached Japan this month: a chat box bolted on top of the same review pile. A strangerโs take on one of those 50,000 places, nothing curated, and the decision is still yours to make.
- Google MapsEvery place on earth and no way to choose. Google removed 292 million fake reviews last year; people trust the rest half as much as they did. You use it because you have to.
- TabelogJapanโs default. 92 million monthly users, food only. English since last November, as a translation layer. Most foreigners donโt even know what it is.
- Instagram ยท TikTokWhere you see it. Not where you act on it. Theyโve siphoned the social and behaviour layer away from Google. We use them as a lever.
- Beli ยท CornerTaste apps for New York with $16M raised between them. No Japanese, no events, and DoorDashโs try at this shut down in four months.
- Not a list. An answer. Written by people who went, zero scraped reviews. English, Japanese and 16 more planned languages, and it already knows what you like.
A pre-seed to launch, and to prove people pay.
The product is built and the reach is in the room. The money buys the launch, the first paying cohort in Tokyo, the rest of Japan, and the first city abroad.
App Store live. Trip Pass and vibe+ on sale. Osaka built.
First 1,000 paid trips. Osaka and the winter circuit live, with their first partner venues.
Three cities. $30โ50k a month. A Series A conversation on real cohorts.
Today: 1,900 places live in Tokyo across 116 neighborhoods, the biggest curated map of the city in existence. Osaka next with 200 checked. Japanโs winter circuit is underway, 500+ hand-picked places and counting.
Explore the financial modelTokyo today. Any city in a day.
A new city spins up in under 24 hours. Tokyo was the hard one.
Twenty-five cities already built into the app. Live in Tokyo and Bangkok. Osaka and the winter circuit are next.
Prove Tokyo๐ผ Copy pasteโ๏ธ
Same playbook, local everything. Thatโs the whole enchilada.
- ๐ฑReservationsTableCheck, Tabelog, OMAKASE, Hot Pepper
- ๐Ride-hailingUber, GO, S.RIDE
- ๐ดPayments & loyaltyRakuten, PayPay, poi-katsu programs, Suica
- ๐๏ธTicketingZaiko, LivePocket, and ticketing platforms such as PIA
- ๐ฝ๏ธReservationsOpenTable, SevenRooms, plus the local default
- ๐Ride-hailingUber, Bolt, Grab, plus the local default
- ๐ณPayments & loyaltyApple Pay, local wallets and loyalty programs
- ๐ซTicketingDICE, Eventbrite, plus the local default
- โจLocal tastemakers & curationThe editorial/social graph that canโt be replicated
- ๐จHotel & concierge channelsEdition Hotel, 1 Hotels (in talks)
- ๐Venue & nightlife networkExclusive access, guest list automation
- ๐ธRestaurants & barsCurated reservation flow
Prove the playbook in Tokyo โ the rest of Japan โ anywhere.
The signal picks the next city.
Every save, review and search in a city we havenโt launched is a vote. We donโt guess at new markets. Our users show us.
Capture inbound tourism.
Zero-lift venue growthWe match venues with their ideal customers, organically. No ads needed. Partner with us and watch foot traffic grow.
Key partnerships.
Expansion into South-East Asia.
Asiaโs hub. The whole region passes through.
Every curation, save and review enriches the platform. When users start curating heavily in a city before weโve launched there, that tells us exactly where to go next.
Activity in un-launched cities is a natural demand signal. The map of where people want us is drawn before we spend a yen.
More users attract more venues, more venues attract more users. Each new market makes the network worth more.
If it works, this is Letterboxd for places.
Letterboxd sold 60% at a $50โ60M valuation with 10M members, and was in sale talks at around $250M three years later with 30M. Taste communities compound.
$34.2M run-rate in year three across ten Tokyo-equivalents. A Series A at 8โ12ร revenue marks the company at $273โ410M: 27โ41ร the cap, before an exit.